The sport for development (SDP) sector comprises of for-profit, not-for-profit and hybrid business models that at the end of the day require revenues or donations in order to sustain themselves to perform mission-critical functions. All SDP organizations need funding to ensure sustainability for their stakeholders. This is why I have ventured into a new role with RK Global, an international growth marketing agency headquartered in Los Angeles as a Business Development Consultant.
My three-month hiatus from blogging was to assess new ways of monetizing and sustaining activities for a “win-win” situation to enable SDP organizations, the readers of this blog and myself. The acceleration of growth in the SDP sector through information and communication technologies (ICTs) – such as the Internet, cell phones, artificial intelligence, 3-D imaging, virtual and augmented reality – create many ways for growth-oriented SDP organizations to reach more customers and people in need, regardless of whether they are in high-income or low-income countries. Ultimately, ICTs are not a panacea for all the world’s problems but can promote systems-wide action if used for good.
The bottom line is that SDP organizations do not operate in a vacuum and are influenced by political, economic, social and environmental forces. This means in order to avoid organizational shutdowns and failures, sufficient political, economic and social capital is needed. The twenty four innovative technological tools and multiple marketing strategies offered by RK Global are potential solutions for the sustainability of the SDP sector. This blog as a subsection of the Internet will not end, as long as I am able to do so. Therefore, I look forward to writing more blog posts in the future.